Over the last decade, Rob Yeung has interviewed hundreds of high achievers in business, sport and entertainment to gain insight into the minds of successful people. Combining this knowledge with a wealth of scientific research, he has defined the subtle yet crucial differences that distinguish exceptional people from everyone else. By reading this book you will:

- Discover the critical mindset that allows high achievers to generate creative ideas

- Learn the secret psychology that helps you to influence and persuade others to come round to your way of thinking

- Develop practical techniques for boosting yoour relationships and earning and achieving more