top of page

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Ksh995.00Price
Quantity

    Related Products

    Books First Book Fairs

    Sharing our deep passion for books (We are MAD about books!) with the whole of Africa, striving to make it easily accessible and affordable for everyone.

    Resources

     

    About us | Partnerships | Privacy Policy | Terms & Conditions | Shipping Policy | Return Policy | Disclaimer

    Location:
    Ruiru Business Park, Kiambu County, Kenya.

    Monday – Friday: 7:30 am to 4 pm | Saturday: 8 am to 1 pm

    Contacts:
    +254 785 550 546
    infohq @ booksfirst.africa

    • Instagram
    • Facebook
    • X
    • LinkedIn

    Delivery: Available across Kenya, Uganda, Tanzania, Rwanda, and East Africa
    Next-Day Delivery: Available in Nairobi, Kampala, and Dar es Salaam

    Designed and Built by Valron Technologies | Copyright © 2025 Books First Africa. All rights reserved.

    bottom of page