Full of practical tips to improve customer service and maintain a level of excellence, this resource helps businesses attract new customers and keep regular customers coming back. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Helpful tips, such as giving regular customers a contact number for outside normal business hours, offer great ideas for speeding up customer-service transactions for busy owners and managers. Also included are checklists to gauge customer service satisfaction, handle customer complaints effectively, and analyze competition efficiently.