In the mid-1990s, three men had three unique and revolutionary ideas for television shows entitled Cash Mountain, Survive, and Project X. Time and time again, they were each rejected by major the networks as theor projects were declared unfit for production. Rather than give up on their dreams, Paul Smith, Charlie Parsons, and John de Mol instead pushed ahead and went on to produce shows which quickly became the biggest and most successful programs on Earth: Who Wants To Be A Millionaire?, Survivor, and Big Brother. This is the compelling story of how three men defied overwhelming odds to take the television industry by storm, make personal fortunes, and transform the map of popular culture.