Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.However, enlightenment is at hand with this third edition of Do Your Own Market Research , which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think.The authors cover a number of essential topics- What market research is- Planning a project- Desk work- Fieldwork- Telephone interviewing- Face-to-face interviewing- Data analysis and reporting- Buying market researchDo Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.