How to Do Business in China: 24 vital lessons on steering your business through the world's biggest emerging market
Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:
Understanding and working within the Chinese entrepreneur's unique approach to business
Finding reliable partners within China who share your vision
Avoiding problems arising from cultural differences-and capitalizing on similarities
Skillfully navigating through China's complex bureaucracy
Protecting your business from intellectual property rights infringements
Negotiating with skill, aplomb, and patience
Designing a proactive PR policy to help you lobby for favorable legislation
This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.