This self‑help book explores the Japanese concept of ikigai (pronounced “ee‑kee‑guy”) — a purpose in life that brings happiness, meaning, and longevity. Tamashiro shows how to align what you love, what you are good at, what the world needs and what you can be rewarded for. He draws on long‑living communities in Okinawa and other practices to guide readers in discovering and living their ikigai.