top of page

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”

For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don’t know, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world.

Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book—itself a black swan.

The Black Swan: The Impact Of The Highly Improbable: Incerto #2

Ksh1,895.00Price
Quantity
  • Nassim N. Taleb

Related Products

Books First Book Fairs

Sharing our deep passion for books (We are MAD about books!) with the whole of Africa, striving to make it easily accessible and affordable for everyone.

Resources

 

About us | Partnerships | Privacy Policy | Terms & Conditions | Shipping Policy | Return Policy | Disclaimer

Location:
Ruiru Business Park, Kiambu County, Kenya.

Monday – Friday: 7:30 am to 4 pm | Saturday: 8 am to 1 pm

Contacts:
+254 785 550 546
infohq @ booksfirst.africa

  • Instagram
  • Facebook
  • X
  • LinkedIn

Delivery: Available across Kenya, Uganda, Tanzania, Rwanda, and East Africa
Next-Day Delivery: Available in Nairobi, Kampala, and Dar es Salaam

Designed and Built by Valron Technologies | Copyright © 2025 Books First Africa. All rights reserved.

bottom of page